Claudia Ligari FW 14/15
Claudia Ligari gives control over artistic direction away through innovative new fashion film
Claudia Ligari, Italian born fashion designer, presents her new collection FW14/15 through an innovative, interactive fashion film. Watch, record and share your own version of Ligari’s fashion film with the new out-of-time shapes and tones.
Simple and elegant, Ligari’s collection launches before FW14 underlining her philosophy, “the important thing is to craft quality.”
The interactive fashion film allows viewers to re-master the edit with different effects, choosing scenes and tones. Viewers can record their own versions and share them online. Ligari’s clean shapes slice through space with bicolour fabrics, maintaining beauty and proving the mystical allure of unisex garments.
Made for the first time in Italy, Ligari picked her most important pieces from past collections and revisited them. She said,
“This collection reflects a maturing of style. I experimented with deeper, simpler shapes and textures, but have tried to keep that perfect clash between exciting materials and unpredictable silhouettes”.
website: ClaudiaLigari.comvideo by: http://fullscream.com